Businesses often set up a profile, because it’s easier to add friends quickly – but if it is found that you have two profiles regardless of whether one is a personal and one is a business they can be canceled for TOU violation. Multiple accounts or profiles on Facebook is a serious violation of Facebook TOU. If Facebook discovers a business under a personal profile, they may deactivate the profile as it is against their TOU. Do you really want to run that risk?
A Facebook Fan Page enables current customers or even potential customers to become fans of your page and by doing so this it allows them to follow you and receive any updates that you post to your page. There are a few limitations as to what you can do on your Fan Page vs Profile but the benefits out weigh them considerably.
Learn how to setup your Facebook Fan Page or your Facebook Group and begin using Facebook to create awareness and market your business.